Abu Dhabi, 15 January 2026
At Abu Dhabi Sustainability Week – ADSW 2026, the Smartenergy team was fully immersed across dialogues, events, and high-level meetings with industry leaders and decision-makers, advancing conversations that move the renewable energy transition from ambition to execution.
A key highlight saw our Chairman, Horst H. Mahmoudi, take the stage at the “Potential to Profit: Locking in Green Hydrogen Demand” panel, where the discussion centered on a critical industry truth: scaling green hydrogen depends on strong, predictable demand signals. Clear offtake commitments, credible market mechanisms, and aligned public-private action are essential to give producers the confidence to invest, accelerate projects, and close the green premium.
As the global energy system shifts from intent to delivery, Smartenergy remains committed to helping shape the conditions that turn early hydrogen projects into a resilient, self-sustaining industry, built on execution, collaboration, and long-term impact.
